Build Visibility. Earn Trust. Protect Reputation.
Work directly with proven communications leaders who bring the right expertise,
sharper strategy and senior-level execution to the moments that matter most.
What Do You Need PR to Do Right Now?
From media visibility to reputation protection, The Public Relations Collective connects brands with senior PR experts who know how to solve the communication problems that actually affect growth, trust and credibility.
Not sure what you need? Start with a senior PR conversation.
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Media relations strategies that turn your expertise, announcements and point of view into credible earned coverage.
Learn more about our Media Relations services -
Executive visibility programs that position founders, CEOs and senior leaders as trusted voices in their industries.
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AI, GEO and AEO strategies that help your brand become easier for search engines, AI tools and decision-makers to understand and recommend.
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Thought leadership, bylined content and messaging that help your company own the conversations that matter.
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Crisis communications support for moments when timing, judgment and message control can protect or damage your reputation.
Learn More about our Crisis Communications / Issues Management services
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Brand positioning and messaging that sharpen your story so customers, media, investors and stakeholders understand why you matter.
Learn more about our Brand Positioning and Messaging services
Why Companies Choose the Collective
When reputation, visibility and trust are on the line, companies need seasoned judgment, not layers of handoffs. The Public Relations Collective gives clients direct access to senior PR leaders with deep experience across media relations, crisis communications, thought leadership, AI visibility, brand positioning and complex communications challenges.
Decades of Experience
Every member brings more than 15 years of PR and communications experience.
Specialized Expertise
The right expert matched to the right business challenge.
Built for Flexibility
Bring in one senior strategist or assemble a focused team.
No Junior Handoff
You work directly with experienced communications leaders.
Known by the Media That Matter
Trusted By Leading Brands
The Collective may be new. The experience behind it is not.
Before coming together, our members built careers supporting respected brands across industries. The organizations shown below reflect work led by individual members over the years, not engagements completed under The Public Relations Collective.
Meet the Senior Experts Behind the Work
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![A smiling man with short dark hair and freckles, wearing a dark button-up shirt, standing indoors with a blurred background and soft lighting.]()
Dominic Amenta
FOUNDING MEMBER
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![Jason Brown]()
Jason Brown
FOUNDING MEMBER
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![Joice Curry]()
Joice Truban Curry
FOUNDING MEMBER
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![Dianne Danowski Smith APR, Fellow PRSA]()
Dianne Danowski Smith APR, Fellow PRSA
FOUNDING MEMBER
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![A middle-aged man with gray hair smiling, dressed in a white shirt and navy blue blazer, posing in an indoor setting with blurred background and green plants.]()
Jeffrey A. Davis, APR
FOUNDING MEMBER
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![Julie Dye headshot]()
Julie Dye
FOUNDING MEMBER
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![Leigh Fazzina]()
Leigh Fazzina
FOUNDING MEMBER
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![Allison Hawk]()
Allison Hawk
FOUNDING MEMBER
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![A woman with red hair smiling, wearing a light purple blouse, in an indoor setting with blurred background.]()
Hilary Reiter Azzaretti
FOUNDING MEMBER
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![A woman with blonde hair, wearing a red blazer and a silver necklace, smiling in an indoor setting.]()
Jo Trizila
FOUNDING MEMBER
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![A woman with wavy, shoulder-length blonde hair and blue eyes, smiling, wearing a black blazer and silver earrings, in a modern indoor setting.]()
Katie Welch Len
FOUNDING MEMBER
Industry Experience Where Reputation Matters Most
Our team members have guided companies through visibility, growth, trust-building and high-stakes communications across industries where reputation directly affects business outcomes.
Healthcare - Clear communications for organizations where trust, accuracy and credibility matter.
Professional Services - Thought leadership and visibility strategies that position experts as trusted advisors.
Franchise - PR strategies that support brand growth, franchisee confidence and market visibility.
B2B and Corporate - Clear communications for organizations where trust, accuracy and credibility matter.
Hospitality - Visibility and reputation support for brands built around service, experience and customer trust.
Animal Health and Pet Care - Build trust and visibility for brands that care for animals.
Nonprofit - We help nonprofit organizations tell their stories with clarity, strengthen public trust and communicate mission-driven work in ways that inspire action.
Consumer Brands - We help consumer-facing brands earn attention, build credibility and create communications strategies that connect with the right audiences.
Insights From Senior PR Leaders
Practical perspective on media relations, crisis communications, thought leadership, AI visibility and the reputation issues companies need to understand now.
Media Interviews: How CEOs Build Trust Before It Counts
Learn how CEOs can use media interviews to build credibility, strengthen executive visibility and improve brand authority through effective media training and preparation.
AI Search Visibility Strategy - What Leaders Need to Fix
Learn how an AI search visibility strategy helps leaders strengthen the facts, sources and signals AI tools use to summarize their company.
Read More
Anatomy of a PR Agency Invoice: Are You Paying for Expertise or Overhead?
Learn why CEOs, CMOs and business owners are choosing senior-level PR expertise over traditional agency models built around layers, overhead and junior staffing.
Read More
Bring the RIGHT PR Experts to the Table
Tell us what you need to solve, and we will connect you with senior communications leaders who can help protect reputation, build visibility and move the work forward.
Let’s Solve the PR Challenge in Front of You
Frequently Asked Questions
Questions are welcome. Review the FAQ, contact us for details or take the next step by submitting your application to join The Collective.
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The Public Relations Collective is an alliance of senior public relations and communications professionals who help companies build visibility, strengthen credibility and protect reputation through experienced PR counsel.
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The Public Relations Collective works with companies, executives, brands and organizations that need senior-level support for media relations, thought leadership, crisis communications, AI search visibility, brand positioning and reputation strategy.
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The Public Relations Collective gives companies direct access to senior communications experts without the extra layers, junior handoffs or oversized agency structure often found in traditional PR firms.
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The Public Relations Collective offers media relations, executive visibility, thought leadership, crisis communications, brand positioning, AI search visibility, GEO, AEO and strategic communications support.
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Companies work with The Public Relations Collective when they want experienced PR counsel, specialized expertise and a flexible team built around their specific communications challenge.
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Yes. The Public Relations Collective helps companies develop media strategies, sharpen story angles and earn credible coverage that supports business goals, visibility and reputation.
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Yes. The Public Relations Collective helps CEOs, founders and senior leaders build visibility through media opportunities, thought leadership, speaking strategy, messaging and expert positioning.
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Yes. The Public Relations Collective helps companies improve AI search visibility by clarifying brand messaging, strengthening authority signals and creating content that is easier for search engines and AI platforms to understand.
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The Public Relations Collective serves companies across healthcare, franchise, hospitality, consumer brands, financial services, professional services, real estate, nonprofit, animal health and pet care, B2B and corporate sectors.
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The Public Relations Collective starts with your business goal, then works backward to build the right PR strategy, senior team, scope and budget. Our pricing is highly competitive and often far lower than large agency retainers because clients pay for senior expertise and focused work, not agency overhead or unnecessary layers.
Updated June 25, 2026