Katie Welch Len

Katie Welch Len is the founder and president of Newsworthy Communications, a Minnesota-based public relations and influencer marketing agency specializing in earned media, media relations, influencer partnerships, spokesperson development, event curation and strategic communications.

For nearly 30 years, Katie has helped businesses, nonprofits, retailers, events, festivals and consumer brands earn meaningful media attention, build credibility and connect with their target audiences through compelling storytelling. Her expertise spans earned media strategy, influencer marketing, brand positioning, media training, event publicity, key message development and executive visibility.

As a creative public relations professional and trusted communications strategist, Katie has built a reputation for securing high-impact local and national media coverage that drives awareness and business growth. She works closely with executives, entrepreneurs, physicians, nonprofit leaders and brand spokespeople to develop clear messaging, navigate media opportunities and confidently represent their organizations in interviews and public appearances.

Katie is particularly known for her expertise in event and festival publicity, helping launch and elevate some of Minnesota’s most recognized destinations, attractions and community events. From grand openings and major retail developments to seasonal attractions, festivals and nonprofit fundraisers, she has consistently transformed local stories into regional and national media coverage.

Her work has resulted in placements across some of the nation’s most respected media outlets, including NBC’s Today Show, Good Morning America, CNN, USA Today, Forbes, The New York Times, The Wall Street Journal, Martha Stewart Living and Real Simple Magazine. In Minnesota, she maintains strong relationships with leading media organizations including the Star Tribune, St. Paul Pioneer Press, Mpls.St.Paul Magazine, Twin Cities Business, KARE 11, WCCO-TV, KSTP-TV and FOX 9.

In addition to earned media, Katie has been at the forefront of influencer marketing, co-founding https://www.instagram.com/bespokeinfluence/ and developing strategic influencer partnerships that help brands extend their reach and create authentic consumer engagement. Her campaigns have supported clients across retail, hospitality, tourism, food and beverage, consumer products, healthcare and nonprofit sectors.

Katie also advises clients on the evolving media landscape, helping organizations understand how earned media, expert positioning, influencer partnerships and credible third-party endorsements contribute to visibility across both traditional search engines and emerging AI-powered search platforms.

Beyond securing media coverage, Katie is a highly regarded media trainer and spokesperson coach. She has prepared executives, physicians, veterinarians, nonprofit leaders and business owners for television appearances, media interviews and public speaking opportunities, helping them communicate with confidence and clarity.

Prior to founding Newsworthy Communications in 2002, Katie held leadership roles at some of the region’s most respected communications firms, including establishing and managing the media relations division at Colle & McVoy Marketing Communications and serving as a Senior Account Executive at Padilla.  Her entrepreneurial vision and passion for storytelling led her to launch Newsworthy Communications, which has since become one of Minnesota’s most respected boutique public relations agencies.

Katie’s expertise extends beyond behind-the-scenes strategy. For more than 20 years, she served as the on-air lifestyle spokesperson for The Shoppes at Arbor Lakes, appearing regularly on KARE 11, WCCO-TV and FOX 9. Her experience both in front of and behind the camera provides clients with a unique perspective on what makes stories resonate with media audiences.

Today, Katie continues to lead Newsworthy Communications, helping organizations earn attention, build trust and create meaningful connections through strategic communications, earned media and influencer marketing.