Joice Truban Curry

Joice Truban Curry is President and CEO of c3 Communications, Inc. (c3), the nationally recognized San Diego public relations and special events firm she founded on January 3, 2000. She grew c3 from a one-person shop into one of San Diego’s most respected boutique agencies, built on a belief that has never changed: public relations should be personal, passionate and impactful. Before launching c3, Joice served the California State Assembly as a field & press representative, and as the media relations director and national spokesperson for Children’s Hospital and Health Center San Diego, now Rady Children’s Health.

Over more than 25 years, Joice has brought energy and strategic vision to brand and product launches, national touring productions and special events. She has vast experience working in franchising, nonprofit, education, healthcare, consumer product, hospitality, and entertainment industries. Her work has earned more than 25 Public Relations Society of America (PRSA) awards, including three national Silver Anvils, the highest honor in the field. She is a two-time past president of PRSA San Diego, was named Public Relations Professional of the Year, and was recently recognized among San Diego’s Women of Influence and Top Marketing Executives.

Beyond the agency, Joice gives her time to causes she believes in, including The Salvation Army and the Alzheimer’s Association. A proud SDSU alum, she also performs in musical theatre productions throughout San Diego.