Julie Dye
Founder, Marketing Dx
Hi, I’m Julie Dye
“We make healthcare information human and that changes everything. ”
Meet Julie Dye
Agency
Marketing Dx
Georgetown, Texas (Austin suburb)
Office: 512-653-7261
Cell/Text: 512-653-7261
Email: julie@marketingdx.com
Web: https://www.marketingdx.com
Notable Clients
Abbott
Medtronic
Roche
HP
Susan G. Komen/Race for the Cure
The Academy Awards
Lonestar Beer
More Information
My Approach
“As a healthcare communicator, I always prioritize the person on the other end of the message. My approach is rooted in understanding the science and the human experience behind a health condition. Then I build strategies that make information easier to find, easier to understand, and easier to trust.”
Simple idea
“Taking a complex medical innovation and synthesizing the messages about it is one of the most important skills of consumer healthcare PR. If your grandmother cannot understand it, we are not done yet.”
Lasting impact
“Trust in healthcare is hard to build and easy to lose. We help our clients earn it through communication programs that are honest, consistent, and built to last.”
About
Julie is an award-winning communication consultant with expertise in the medical and biotech areas. She’s led product communication, issues management, patient advocacy and market development programs for clients including Abbott, Genentech, Susan G. Komen for the Cure, American Lung Association, and numerous early-stage companies.
Julie also worked for both Zimmer Spine and Abbott, where she was hired as the first PR professional for the company’s Austin division. While there, she developed the strategy for and implemented the division’s media relations, employee and executive communication and corporate social responsibility initiatives. She also spent a decade working for global marketing firms Porter Novelli, Fleishman, and Weber Shandwick.
Julie dedicates many hours of service to the Austin community. She was on the boards of Susan G. Komen for the Cure, Public Relations Society of America (past president) and is a member of the 2010 Leadership Austin Essentials class and The Junior League of Austin.
She is a proud graduate of The University of Texas at Austin.
Let’s Get Personal
Q: What is one hill you will absolutely die on?
Disneyland & Disneyworld
Q: What is your professional superpower?
Presenting calm in most business situations. I am like a duck - calm above water and paddling like crazy below!
Get in Touch with Julie
Updated June 30, 2026