Dianne Danowski Smith, APR, Fellow PRSA
Founder, Publix Northwest PR + PA LLC
Hi, I’m Dianne Danowski Smith
“We are here for you when communications matter the most. ”
Meet Dianne Danowski Smith
Agency
Publix Northwest PR + PA LLC
6107 S.W. Murray Boulevard, #503,
Beaverton, Oregon 97008
Office: 503- 201-7019
Cell/Text: 503- 201-7019
Email: dianne@publixnw.com
Web: https://publixnw.com/
Notable Clients
Walmart
BIAW
Skanska
PhRMA
Pfizer
Oregon Life Sciences
HTL Biotechnology
More Information
My Approach
“We combine experience and creativity to deliver solid results, effective communications and creative strategies for our clients. Whether the need is to grow market share, fine-tune a message, develop grassroots coalitions, create a digital strategy, plan an event, improve your reputation, catalyze a movement, overcome your crisis, or quell/swell your issue, Publix Northwest provides smart thinking, personal attention, and imaginative and ethical solutions. Our approach is to benefit our communities and clients by creating decisive, integrated, end-in-mind integrated work.”
Simple idea
“We drive results in advocacy, community relations and programming, executive counsel/coaching, thought leadership, crisis communications, media relations and training, spokesperson engagement, issues management and ally development, integrated messaging, litigation support, strategic counsel and tactical implementation.”
Lasting impact
“Thought leadership isn’t purchased, it’s curated, honed and consistently forward thinking with smart collaborations to be better and to do better.”
About Dianne Danowski Smith
Dianne Danowski Smith, APR, Fellow PRSA, has three decades of experience in the implementation and management of award-winning initiatives and campaigns comprising public relations, public affairs, crisis communications, strategic marketing, corporate communications and reputation management, through her work at her firm, Publix Northwest PR + PA.
Driving Results
Working at the table with large/medium/small companies, firms and organizations, Dianne drives results in advocacy, community relations and programming, executive counsel/coaching, crisis communications, media relations and training, issues management and ally development, litigation support, strategic counsel and tactical implementation.
Industry and Sector intelligence
Dianne’s curiosity and PR service always starts with analysis. She serves clients and causes in many industries and sectors, including health care, biotech, public/political affairs, aviation, infrastructure, litigation communications, innovation and startups, community development, academia, not-for-profit/foundations, sustainability, economic development, commercial real estate and construction, retail, public sector/government, neighborhoods, Main Street and more.
Skills and Experience
| Executive and Corporate Communications | PR Planning and Execution: Research, Planning, Implementation and Evaluation | Thought Leadership |
| Advocacy and Opposition Research | Media: Influencer, traditional and social media | Crisis Communication |
| Event Development/Management | Social Impact | Community Relations |
Crisis: A Good Thing
Dianne believes in and practices an approach to managing crises, issues and longer-term reputational impact that can yield positive, long-term rewards. Improvement can always come at the hand of crisis; opportunity exists even when you’re not looking for it.
Credentials and Professional Standing
Dianne is nationally Accredited in Public Relations and a lifetime inductee into the Public Relations Society of America’s College of Fellows. She is the Oregon recipient of the William W. Marsh Lifetime Achievement Award in Public Relations as well as the Ron Schmidt Award from Community Involvement. She has been named the PR Practitioner of the Year from the PRSA North Pacific District and The Paul Lund Public Service award from PRSA’s International office.
Let’s Get Personal
Q: What are your two truths?
#1: Leave it better than you found it.
#2: Love wins. Always.
Q: What is your one power move?
When I work with clients and leaders to build and cultivate relationships – whether they be alliances, partnerships, sponsorships, collaborations – they are built to last. The power move is affecting real, sustainable change. When we crafted an advocacy strategy for healthcare providers who could be impacted by the reduction of patient access to key therapies, we put in motion a massive outreach and coalition-building initiative that resulted in the broad passage of unique legislation to protect vulnerable Oregonians’ health needs. We demonstrated and cultivated changes in approach by policymakers that showed they understood the need, and we equipped them with groundcover and strategy, resulting in enhanced access and a healthier population.
Get in Touch with Dianne
Updated June 30, 2026